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In a 1950's bid to make their presence known with industry-leading Chevy, Ford funneled millions of dollars into launching Edsel; a new, mid-range brand aimed to win over the public with fancy new technology and innovative styling. Led by none other than Henry Ford II and legendary family lineage, the Ford Motor Company harnessed the creative and strategic chops of America's most brilliant and respected minds. Heralded as the Whiz Kids, the executives, engineers and planners set out to boost Ford's market share. Unfortunately, their efforts proved to be a vivid lesson in corporate failure.
What Should We Call It?
With no shortage of good intentions and accompanying effort, Ford dedicated a considerable wealth of talent in producing the Edsel. As it turned out, there were simply too many hands and not enough direction. They couldn't even decide on a name, in spite of public contests and upwards of 20,000 suggestions. Eventually, one harried and impatient executive declared Edsel the new brand moniker, named after Henry Ford's son. It simply wasn't a good name for a car brand, yet Ford plunged ahead.
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In the mid-1800s, two boys were born to a hardworking couple in Niles, Michigan. John Francis and Horace Dodge grew up helping their father, Daniel, in his busy shop repairing marine engines. The boys quickly took to the trade and after the family moved a couple of times to Battle Creek and then Port Huron; they eventually settled in Detroit around 1886. John and Horace leveraged their considerable skills into machine shop jobs at boiler and typography companies, but their future held something on a much grander scale.
From Bikes to the Big Time
The intrepid brothers were inseparable and, as the 1800s came to a close, they partnered with a like-minded friend names Frederick Evans, and formed the Evans & Dodge bicycle company. The company's calling card was ball bearings, invented and patented by Horace, that were highly resistant to dirt and grime and wouldn't clog or freeze up. Not keen to sit still, however, the brothers soon left the bicycle business and opened a machine shop manufacturing parts for kitchen stoves.
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Mopar is the parts, service, and customer care organization within Fiat Chrysler Automobiles, which includes Fiat and Alfa Romeo brands along with Chrysler, Dodge, Jeep and Ram. Mopar has also been previously involved in the designs and builds for a small number of customized vehicles. In recent years, Mopar has assumed responsibility for the full line of Fiat Chrysler Automobiles parts, while also adding a variety of different accessories. All Mopar parts are original equipment manufactured parts for FCA US LLC vehicles.
The term "Mopar" was first used by Chrysler in the early 1920s prior to being introduced as a brand starting in 1937. The name itself was introduced by a committee as a label for antifreeze cans called "Chrysler Motor Parts" antifreeze. It's a small leap to mesh the last two word of that term into one word: MoPar.
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Page Title: Mopar During the War Meta Desc: During World War II, essentially all of Chrysler's facilities were devoted to building vehicles and systems. In that respect, Chrysler ranked eighth among United States corporations in the military value of wartime production contracts.
War has been and will almost always be considered a low point in society for most cases. For Mopar, however, its was the start for a milestone in an industrial automotive domination. The Dodge Brothers trucks used in General Pershing's battles in prewar Mexico Established the first ever military vehicle: the Jeffrey Quad 4x4. Dodge Brothers cars and howitzers had tremendous value for the U.S. Military during WWI. During World War II and the Korean Conflict, one of the biggest American fighting tools was the reworked Bantam Reconnaissance Vehicle, which was eventually known as the Jeep. As this vehicle took on the Jeep name, it held a great reputation during the war. Beyond the war, it has taken on an identity of its own. Today, it has been called the grandfather of all SUVs.
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Cold weather can sometimes be a hassle. Winter weather creates a high risk of not only car accidents, but also other issues, such as carbon monoxide poisoning, frostbite, and hypothermia. These kind of troubles could last for a few hours if not days. Informing yourself about the safety and precautions to take is very essential.
Preparing Before Winter Arrives
When preparing for winter, it is important to know the areas where risk for a winter storm are high, because bad weather can leave areas with no utilities or other survival resources for extended periods of time.
When getting ready for winter, it is also important to ensure your vehicle is ready to take on whatever winter brings. It's important to make sure you test your battery, because battery power is very likely to drop as the temperature drops.